Digital marketing is the marketing of products or services using digital technologies; the Internet, mobile phones, display advertising, and any other digital medium. Valsen Fiduciaries will advise on your ICO’s marketing strategy through the various stages of new product development, including idea generation and screening, concept development and testing, marketing strategy development, product development, test marketing, and implementation. Our digital marketing services tie all the pieces together to ensure your digital footprint is well received by the investing community.

Advantages of Digital Marketing

  1. Ease of access
  2. Competitive advantage
  3. Effectiveness

ICO Digital Marketing

  1. Optimize Your Website for Search Engines

This is very critical if you are in an unregulated industry. There are times when a fraudulent site ranks higher than a legitimate one. Investors will thus lose their money by being scammed.

  1. Put a Lot of Effort into Your White Paper

This is basically your proposal to potential investors. Smart investors will immediately focus on your white paper.

  1. Always Create an Explainer Video

If you want to have a successful ICO, then you need to attract the attention of potential investors. This can present a big challenge. You absolutely should create a brief video to explain what your company is trying to achieve. An explainer video is a tool used that will capture the most attention.

  1. Take Advantage of Social Media

This is a very powerful tool because everyone is on at least one network and generally several. Everyone should be on at least one social media site. Social media is also a great platform to build a more intimate relationship with your investors and potential investors. It is an optimum method of delivering information


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