ICO ROADMAP AND MARKETING STRATEGY
This is one of the most detailed aspects of a blockchain project that gives clarity on how the ICO will be rolled out in the market. Valsen Fiduciaries helps clients analyze an ICO roadmap by making the client clearly understand what ICO is all about to the extent of analyzing its SWOT.
The ICO roadmap and marketing strategy is a critical determiner of the ICO success. Through exploring an effective marketing strategy, the ICO product is not only known in the market but also validated hence it is a key aspect in ensuring the success of the ICO in the market. The ICO roadmap begins from the idea and the product together with the timing and the resources required to guarantee the eventual success of the ICO.
Therefore, it is composed of a marketing strategy to prepare the public and create awareness on the ICO product which will result in the public gaining interest in the ICO. The marketing strategy is composed of branding the ICO product, advertising using a series of relevant media and ensuring that the target audience is effectively reached.
A successful establishment of an ICO roadmap strategy is crucial in ensuring that the ICO product is established in a manner that will enhance investors’ confidence in it. Combined with a wholesome market strategy, the success of the ICO and the product is guaranteed.